In recent years, athleisure wear has become a wardrobe staple in mainstream fashion, and it is here to stay. While athletic clothing was once reserved for gym sessions and sports, the style has evolved into something that is far more fashion forward and versatile.
Social media platforms like TikTok and Instagram have played a role in this developing trend through the promotion of workout trends and have increased demand for stylish yet comfortable clothing.
The convenience and practicality of athleisure wear pieces have made them an attractive choice for everyday wear, as well as for those living an active lifestyle.
We take a look at how the athleisure trend emerged and how it is evolving in mainstream fashion:
Brands are at the forefront of athleisure wear’s evolution
Over the last couple of years athletic style clothing has moved away from being considered only worthy as gym gear. You can now find people sporting the look everywhere you go, from the smart-casual offer to shopping malls and restaurants. More high-profile designers are now taking notice of increased demand and are working to combine durable performance fabrics with high fashion aesthetics.
The big-name sports companies may have been the first to make sportswear popular, however newer brands are now popping up and are more aimed at trend conscious, fashion forward consumers with a need for functional yet stylish clothing options.
Designers are becoming more drawn to creating athleisure pieces like graphic printed hoodies. The lines between athletic and non-athletic clothing are seemingly buried with the creation of everything from structured hoodies, tailored joggers and even hooded dresses.
Now brands at every level, from budget to high-end are releasing athleisure lines to cater for consumer demand across the market.
Styling options for the athleisure look
While sportswear is all about being practical and enabling high performance, athleisure typically is a little more relaxed. In the beginnings of this trend outfits were often a lot more basic, such as a simple plain or graphic t-shirt paired with black leggings and sneakers.
However, choices and outfit combinations are now far more varied and exciting, with pieces being dressed up or down to suit a wide range of occasions and individual preferences. One example is a cropped sporty top or hoodie paired with high waisted leggings, and color options vary from basic muted tones to pastel shades and interesting prints.
You can now mix and match different athleisure pieces to a greater degree now that designers have created a much vaster range to choose from. Streetwear designs can be paired with designer bags or high-end jewelry for an elevated and more interesting look.
Sustainability has become a big topic of conversation for athleisure producers and the consumers buying into this trend. The use of recycled materials and reassurance about ethical production is considered to be important to many. Sustainable clothing should not only be stylish but also socially and environmentally responsible too.
Influencers have been key to creating demand for the athleisure wear style
How exactly has the athleisure trend made its way into mainstream fashion? Well celebrities and social media fashion influencers have a lot to do with athleisure trend growth. Top influencers are promoting these items across their channels and many offer discount codes as a part of their brand deals.
The rise of remote working has also been a big factor. More consumers are working from home rather than at offices with dress codes, meaning they can be more creative with their look and prioritize comfort over conformity with office policy.
Athleisure wear is now a top fashion trend around the world and is unlikely to go anywhere any time soon. More designers are likely to jump onto the hype and brands will develop new ranges to meet demand and keep customers feeling inspired and interested in these pieces. It will be a style that is incorporated into all aspects of our lives soon due to its ever changing designs.
