Nowadays, sustainability is more than just a catchphrase; it’s a need. As consumers and businesses alike grow more conscious of their impact on the environment, sustainable packaging has become a crucial topic of attention.
Here are five adjustments you can make to your custom packaging to increase its sustainability:
- Choose recyclable materials.
40% of plastic manufactured is used for packaging, in case you were unaware.
One of the easiest ways to make your custom packaging more sustainable is to use recyclable materials. Resources may be conserved and trash can be decreased by recycling materials like cardboard and Kraft paper.
Make sure your bespoke packaging is appropriately labeled to advise customers on how to recycle it.
- Don’t Overpackage
Overpackaging is a prevalent issue across numerous industries. One benefit of bespoke packaging is that it may be made to exact measurements of the goods, eliminating the need for extra padding or void fill or utilizing materials like Mailing Bags that can be expanded to accommodate larger objects.
By doing this, waste may be decreased, shipping expenses can be decreased, and customer satisfaction can increase. Fo0r example, mailing bags made by Omnes Kraft are composed of Kraft paper and feature a bottom gusset that can be enlarged to accommodate larger objects.
- Enhance the procedure for recycling
86% of buyers are open to trying a new brand because of sustainability-related factors. You may educate your clients on how to properly dispose of your unique packaging by creating your own package designs.
The overall sustainability of your packaging can be improved by using clear labeling with inserts to help customers recycle the materials. By adorning its packaging with the basic insignia of its accreditations in an eye-catching manner, Richard James has integrated recycling into its design.
- Creative applications of paper
The sustainable clothing packaging industry is always changing, that is why it is good to look for new materials, cutting-edge techniques, and best practices. More economical, ecologically friendly, and effective packaging solutions can result from innovation.
As an illustration, paper has a wide range of applications beyond paper bags! Consider breaking with tradition by using paper instead of plastic padding or by using paper ripping strips instead of plastic ones, as 76% of consumers prefer paper packaging to plastic.
- Biodegradable inks
Make use of inks that are easier to remove during recycling and less damaging to the environment while printing, including soy-based or water-based inks. Soy or water-based inks are a more environmentally friendly option for custom packaging than traditional inks, which may contain hazardous chemicals and solvents.
In addition to being less harmful and biodegradable, they frequently yield more vivid hues.
To sum up
By including these sustainable methods in your custom package designs, you can satisfy the increasing demand for eco-friendly products while also strengthening your brand’s environmental commitment. Custom packaging that reflects your company’s commitment to sustainability draws in eco-aware customers and sets a good example for the sector.
