Influencer marketing is not a new phenomenon. It is based on the idea of word of mouth, and social media is simply a modernization of the power of this marketing technique. Influencer marketing allows brands to partner with the right online influencers and leverage both their creativity and engaged audience to increase brand awareness in an authentic and organic way.
One of the most exciting aspects of influencer marketing on Instagram is the interesting mix of people representing your brand and serving all kinds of needs around the world. A personal trainer uses Instagram to share his workouts. Viktoriia Osadchuk is a fashion blogger and showcases her style, an interior designer showcases his portfolio, a travel photographer showcases his experiences, a chef. also uses his Instagram to post his recipes, an accountant promotes his skills on filling paystubs, W-2 and 1099 forms. Some influencers have more followers than actual celebrities. When they choose to work with brands themselves, not only are their opinions genuine, but they are taken seriously by their followers as well.
There are 10 steps to building a great influencer marketing campaign.
- Visualize what success looks like, set goals, and determine key metrics.
- Identify the audience you want to reach through influencers.
- Decide on your budget and see how many influencers you can hire and at what tier.
- Please select a channel.
- Choose your influencer tracking and management tool.
- Identify and select your ideal influencers.
- Contact influencers to reach agreement.
- Track and evaluate your campaigns and optimize where necessary.
- Reward influencers fairly.
- Measure and evaluate campaign success.
- Google and Zach King
You might think that a global brand like Google doesn’t need to work with influencers, but even big brands need to emphasize the versatility of their products. In this case, Google worked with magician Zach King. In a YouTube video, King promoted Google Meet by performing a trick involving a camera in his Google Meet conference call and using audio transcription. Then, at around 4 minutes, add a creative Google Password Manager plugin.
- Planet Earth’s favorite vodka from Absolut
Absolut has partnered with several Planet Conscience influencers across multiple social platforms. The campaign ran for over 8 months and eventually won the Gold Award for Best Food & Beverage Campaign at the 2020 Influencer Marketing Awards.
The campaign used the hashtag #AbsolutPlanet to highlight how we can all be kinder to the planet. By the end of the campaign, 95 influencers had shared 612 of his posts, driving more than 8.6 million interactions on social media.
- American Eagle and Addison Rae
The American Eagle brand has been popular with teenagers for decades. So partnering with TikTok star Addison Ray was a natural fit. She promotes the brand on her own channel and even appeared in an American Her Eagle billboard in Times Square.
Addison has created her own dance in the video to promote her American Eagle brand. She also featured her mother in several videos highlighting her “Mom Jeans” line.
- Hugo Boss wins over millennials with the help of a TikTok superstar
Hugo Boss started a prominent campaign at the beginning of 2022 to update the company’s perception among younger customers. The company has employed over 200 celebrities and influencers, such as TikTok comedian Kirby Lame, who has 152.4 million followers, to help position the Hugo brand for Gen Z and the Boss brand for millennials. The Boss talent was dressed in the iconic hoodie. During the campaign, almost all 60,000 hoodies were sold, making it the best-selling model in the company’s history. Global traffic to hugeboss.com has more than doubled. Cubby stood out among Hugo Boss executives for his influence. Mia Sullivan, senior vice president of global marketing and brand communications, told Vogue Business, “(Kirby) linked from Instagram reels to Boss’s own Instagram post, and over 10 million times. views, and the increase has exceeded 10 million views.” “Brands are neither paid nor promoted. Each post is worth more than a Super Bowl ad in terms of impressions.”
As a result, Boss continued to expand its partnership, launching a capsule collection with Cubby in June. They celebrated with a launch party at a Milan nightclub so fans could get to know him in person. The representative jacket with Kirby’s face etched on it was $645 and he nearly sold out within a week of being released worldwide.
- Got Milk?
For anyone who grew up in the early 2000s, the Got Milk? The program is a must. Campaigns were everywhere. TV ads, billboards, and posters were everywhere, depicting the latest celebrity with the infamous milk mustache.
The campaign fell out of fashion, but was recently revived with new celebrities and influencers.
2021: Do You Have Milk? Teamed up with NFL star Derrick Henry for a hilarious spot on Instagram that captured him scurrying across grocery store shelves for milk. For National Milk Day, the brand also collaborated with online creators on Twitter to showcase their favorite milk-based snacks with creative T-shirt designs.
- Pegai reveals the secrets of its trade
If you are a founder or an individual entrepreneur, your business may be based on your skills and technology. This makes you an expert in your industry.
So does Volkan Yılmaz, owner of leather goods company Pegai. Volkan calls himself Tanner Leatherstein on social media. He released his first TikTok video in August 2021 and has since gained over 530,000 followers. In the video, Volcan talks about the quality of leather and the craftsmanship that goes into making leather goods. He rose to fame after literally dissecting leather bags containing luxury brand products in front of the camera to find out how much they were worth. The Audience liked the honesty.
Volkan also uses its channel to promote Pegai products. A premium product line, his bag made of three types of leather sold out quickly after showing it to his followers. They have repeatedly asked him to launch a new batch.
When promoting his own products, Mr. Volkan treats them with the same transparency he does when inspecting other brands of leather goods. He can tell you what kind of leather they use and how much the raw materials and labor costs. In July of this year, Volkan Pegai moved into his 8,000-square-foot warehouse for business expansion.
Finally, are you ready to grow your business through the imaginative techniques of creative marketing? All you have to do is activate your restless mind and unleash your creativity. The above ideas are a good starting point to get inspired and use your ingenuity to increase your visibility and sales.
